Three Blue Ducks are known for their flagship restaurant in Bronte, Sydney as well as an authentic and relaxed range of dining venues in Byron Bay, Rosebery, Brisbane, Melbourne and Nimbo. They have a strong belief in cultivating ideas around a better, more sustainable approach to eating and living. 

Their goal was to create a series of ready made meals that would compliment their existing no-fuss way of dining and commitment to buying local and ethically farmed produce. Their mission is to ultimately be the frontrunners in a conscious consumption ready meal space and be recognised for the love of real food.

The challenge was to take their existing brand elements and create a design that can compete in the major grocery store retailers. The packaging design brings their vision to life through tone of voice, art direction and premium positioning as ‘from our restaurant to you’.